The Tipping Point is that magic moment when an idea, trend or social behavior crosses a threshold, tips, and spreads like wildfire. Just as single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This bestselling book, in which Malcolm Gladwell brilliantly illuminates…
in his international bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now in Blink, he revolutionizes the way we understand the world within.