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The Tipping Point: How Little Things Can Make a Big Difference

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The Tipping Point is that magic moment when an idea, trend or social behavior crosses a threshold, tips, and spreads like wildfire. Just as single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This bestselling book, in which Malcolm Gladwell brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

158.1 GLA t

Penerbit

New York, USA : Back Bay Books (Little, Brown and Company)., 2001

Deskripsi Fisik

viii+259 hlm.

Bahasa

English

ISBN/ISSN

9780316679077

Klasifikasi

158.1

Tipe Isi

text

Tipe Media

-

Tipe Pembawa

-

Edisi

edisi paperback

Subjek

self development
proses berpikir-psikologi
the tipping point
psikologi kognitif-cognitive psychology

Info Detail Spesifik

endnotes hlm. 260-270; indeks hlm. 273-280

Pernyataan Tanggungjawab

Malcolm Gladwell

Versi lain/terkait

Lampiran Berkas

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