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Sensemaking

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BASED ON HIS WORK AT SOME of the world's largest companies, including Ford, Adidas, and Chanel, Christian Madsbjerg's Sensemaking is a provocative stand against the tyranny of big data and scientism, and an urgent, overdue defense of human intelligence.

Humans have become subservient to algorithms. Every day brings a new Moneyball fix-a math whiz who will crack open an industry with clean fact-based analysis rather than human intuition and experience. As a result, we have stopped thinking. Machines do it for us.

Christian Madsbjerg argues that our fixation with data often masks stunning deficiencies, and the risks for humankind are enormous. Blind devotion to number crunching imperils our businesses, our educations, our governments, and our life savings. Too many companies have lost touch with the humanity of their customers, while marginalizing workers with liberal arts-based skills.

Contrary to popular thinking, Madsbjerg shows how many of today's biggest success stories stem not from "quant" thinking but from deep, nuanced engagement with culture, language, and history. He calls his method sensemaking. In this landmark book, Madsbjerg lays out five principles for how business leaders, entrepreneurs, and individuals can use it to solve their thorniest problems. He profiles companies using sensemaking to connect with new customers, and takes readers inside the work process of sensemaking "connoisseurs" like investor George Soros, architect Bjarke Ingels, and others. Both practical and philosophical, Sensemaking is a powerful rejoinder to corporate groupthink and an indispensable resource for leaders and innovators who want to stand out from the pack.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.001 MAD s

Penerbit

New York, USA : Hachette Book (Hachette Book Group)., 2017

Deskripsi Fisik

xxi+216 hlm.

Bahasa

English

ISBN/ISSN

9780316393249

Klasifikasi

658.001

Tipe Isi

text

Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

sosial-humaniora
Madsbjerg, Christian
sensemaking
management-philosophy
management-social sciences

Info Detail Spesifik

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Pernyataan Tanggungjawab

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